Below you can see three versions of an animation from part of a first time use journey. These would be my personal selects from a day of trying different ideas, now share these with the rest of the team for feedback from brand, engineering and design colleagues.
Version 1 – Icon Hop
A dynamic opening that hints at the panel interaction. (drag up)
After a moment of inactivity the lower panel pops up a bit to prompt the drag behaviour.
v2 – Spinout
A more active logo animation, a bit crazy.
Mixing propellor and compass metaphors as a provocation for the brand discussion.
v3 – Push the envelope.
What would be cool, without constraints? Can we push this far? Can’t let engineering think we’re going soft. :p